SARTORIAL LOOKS #38
FASHION LABEL | OZWALD BOATENG | I Love Soweto, SS 2012 Collection
‘From the beginning I have always wanted to shoot this collection in Africa, and The ‘I Love Soweto’ shoot captured what I was trying to do so beautifully. Spring/Summer 2012 essentially represents a European take on an African aesthetic, and my African heritage coupled with the setting of Soweto really gave the concept it’s authenticity’ – Ozwald Boateng
Styling by Art Comes First, Sam Lambert & Shaka Maidoh.
See the full series on facebook.
Ozwald Boateng began working towards his goal in a studio on the Portobello Road, which he opened in 1991 at the age of 23. Over the next few years he developed his design philosophy. In 1994, he was the first tailor to present a collection on the Paris catwalk. At the end of 1994, Ozwald Boateng has opened his first store on Vigo Street, just off Savile Row, and became the youngest and first black tailor to have a store on the row.
Over the past two decades Ozwald Boateng has reinterpreted the British art of bespoke tailoring. Traditional craftsmanship and innovation are corner stones of the House. Ozwald Boateng’s iconic contemporary twist, refined fabrics and contemporary silhouettes offer a unique luxury experience to men of all generations.
With the birth of the Savile Row House in 2007 designed by world famous architect David Adjaye, Ozwald Boateng has extended its bespoke expertise to semi-bespoke, ready-to-wear, shoes, accessories and luggage: a sophisticated journey through men’s lifestyle. True to his pioneer spirit, Ozwald Boateng consistently breaks new ground, combining fashion, design, art and architecture.